Are You Ready to Lead?
Centre for Workplace Leadership
Brand | Corporate Reputation | Research & Data Analytics
Leading a roadshow across five states hosting expert panel-led events, engaging the business media community, we asked business leaders: “Are you ready to lead?” and resulted in CWL becoming thought leaders and building strong relationships across the country.
THE CHALLENGE
With Australian businesses facing a period of intense change, the Centre for Workplace Leadership launched the most comprehensive study of Australian leadership since 1995.
THE STRATEGY
To promote the Centre for Workplace Leadership’s findings, we asked business leaders: “Are you ready to lead?” We then provided them insights to help answer that question through the Study of Australian Leadership.
THE EXECUTION
The conversation was brought to life through a roadshow across five states hosting expert panel-led events, engaging the business media community, generating social content, and creating a microsite.
11M
Media Impressions
1.1M
Estimated Twitter Impressions
THE OUTCOME
The campaign was highly engaged with, positioning CWL as thought leaders in the landscape and building strong relationships across the country.
11 million in media impressions
1,100 000 estimated twitter impressions
9,398 unique visitors over a month and 4,457 downloads of the study