- Australia (EN)
- Africa (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Global (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
- Australia (EN)
- Africa (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Global (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
In the Edelman Trust Barometer Special Report: Trust and Health, Australia, we explore the idea of health empowerment, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers. As in the 2024 Edelman Trust Barometer, the public has strong views about innovations in health, and factors from politicization to misinformation are imperilling trust and impacting health outcomes.
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Forces that threaten health outcomes
My Provider is the most trusted to tell the truth about health issues
When asked how much they trust each group to tell the truth about health issues and how best to protect the public, Australians are more trusting of their primary care provider than any other institution. Further, we see trust declines for all other sources. Remarkably, Healthcare CEOs have fallen 9-points globally among employees in line with the decline for government leaders and journalists. The 10-point decline for journalists echoes the decline in trust on reporting of health media.
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Trust and empowerment optimize health outcomes
Depoliticise health
The influence of politics on healthcare and medical science is the fastest-growing fear. Providers must be prepared to address these concerns when patients bring them into a clinical setting.
Fight the health information crisis
Information quality has exploded as a barrier to better health. Across institutions, serving as a source of reliable information on health is the top driver of increased trust.
Leverage provider influence
Healthcare providers are consistently the most trusted voices on health. Patients want more from them than just healthcare: They also want to vet health information and public health policies with their provider.
Put me in charge of my health
Pairing empowerment with trust makes people 19 points more likely to report good health than trust alone. To build empowerment, treat consumers like equal partners in managing their health. .
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Top 10
01
”My Employer” is the only trusted institution in Australia.
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01
All institutions face challenges in earning trust when it comes to doing the right thing to address people’s health needs and concerns. "My Employer" is ranked highest in terms of the trust level in Australia with all other intuitions in distrust territory. Employees are more likely to trust their employers when they make special accommodations to address health needs, when CEOs speak out on public health issues and model healthy workplace behaviours.
02
Post Covid, Australians trust in health media is in crisis.
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02
Australian sit at the bottom of the pile when it comes to reliable sources of truth and information on healthcare. Sitting at 70% distrust, Australians are the least likely to trust the media to report accurately compared with all 16 countries surveyed, despite having some of the toughest regulatory practices and one of the best healthcare systems in the world.
03
Significant destabilisation of trust due to politics and misinformation in Australia
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03
The politicisation of medical science is now seen as just as concerning as the threat of another pandemic and concern of healthcare affordability in terms of health-related fears. Further, unless a provider shares their social or political beliefs, four in ten say they will not trust their advice or stop seeing them entirely
The “2024 Edelman Trust Barometer Special Report: Trust and Health” offers groundbreaking insights into the evolving landscape of health empowerment. Unveiled by Edelman Health leaders, the report highlights the crucial interplay between trust and healthcare.
Methodology
The 2024 Edelman Trust Barometer Special Report: Trust and Health is the firm’s 3rd annual survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between March 4 and March 13, 2024. Learn more >
16
Countries
15,000+
Respondents
±1,000
Respondents / Country
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