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Edelman Trust Barometer

The Edelman Trust Barometer is the agency’s annual trust and credibility study.

Leadership spills, byelections, royal commissions and policy backflips – we’ve seen the crisis of trust truly become part of the Australian zeitgeist in 2018. People are increasingly looking to business to ease their fears and lead the way forward.

The 2019 Edelman Trust Barometer examines how well CEOs and employers are addressing their employees’ concerns about the changing world of work, preparing workforces – and society – for the future, and taking actions that build trust inside and outside their organisations.

The research is conducted by Edelman Intelligence, our global insight and analytics consultancy.

Earned Brand

Ideology dominates the cultural conversation. Around the globe, consumers are putting their personal convictions front and center. From the grocery aisle to the car dealership, they’re buying on belief.

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