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2017 Federal Budget Wrap

Government Affairs, News, Public Affairs

Last night Treasurer Scott Morrison handed down his second budget, and in doing so many commentators say he has finally removed the Turnbull government, and Liberal Party, from Tony Abbott’s deeply unpopular 2014 budget.


Last night Treasurer Scott Morrison handed down his second budget, and in doing so many commentators say he has finally removed the Turnbull government, and Liberal Party, from Tony Abbott’s deeply unpopular 2014 budget.

The Australian Financial Review noted that yesterday’s budget spends big, taxes big, builds big, and belts the banks. With major spending announcements on infrastructure, schools and the NDIS, as well as tax hikes on the big banks and foreign investors, some commentators have been quick to label it a ‘Labor tax dream’.

While the Turnbull government has won praise for bold spending measures focused on stimulating growth in the right areas of the economy, the prime minister has already been forced to defend ambitious GDP forecasts, which project a $7 billion surplus by 2020/21. Tony Abbott’s former chief of staff Peta Credlin has criticised the Turnbull government for losing its focus on debt reduction and deficit repair with new and higher taxes and heavy spending on infrastructure, education and health.

But with a headline grabbing measure targeting the banking sector – one of the few ‘new’ announcements in a widely pre-briefed budget – Scott Morrison ensured a broadly positive reaction in the morning’s papers.

Now the hard work begins.  While Labor are left trying to criticise policies they effectively proposed, there is significant proportion of coalition politicians who crave fiscal responsibility and reduced deficits, and will need to be convinced of the merits of higher spending and taxes.

The Edelman team have summarised the main developments by sector:



After Mr Morrison announced last month that infrastructure spending represented ‘good’ debt, it was no surprise it formed a central pillar of this year’s federal budget.  The proposed decade long $75 billion spending spree already being referred to as the most ambitious infrastructure spending program in a generation.

The major announcements included:

  • Investing $5.3 billion over ten years to build the new West Sydney Airport at Badgerys Creek. By creating the Western Sydney Airport Corporation, the government will take full control of building and operating Sydney’s second airport. With earthmoving work to begin next year, the airport is planned to be fully operational by 2026. The project will lead to the creation of 20,000 jobs by the early 2030s, and 60,000 jobs in the longer term.
  • On top of a planned $2 billion upgrade announced earlier this year, the budget outlined to offer to buy the NSW and Victorian combined 87% stake in Snowy Hydro, which could cost the Commonwealth up to $5.25 billion.
  • A $10 billion program to upgrade Australia’s rail network, focused on improving urban and regional services and upgrading critical freight lines. The east coast of Australia will see $8.4 billion in funding for the Melbourne to Brisbane rail project.
  • $1 billion for regional rail projects across Victoria, including $30 million to develop a business case for a rail link to Tullamarine Airport. The Treasurer has signaled that funding could also be available for AdeLINK, Brisbane Metro, Cross River Rail in Brisbane, and the Western Sydney Airport Rail Link.
  • Establishing the Infrastructure and Project Financing Agency to help the government identify new financing solutions and provide advice on implementation.


Financial Services

Australia’s banks have been dubbed the biggest losers of this year’s Federal budget, with the Turnbull government introducing a major bank levy for the ‘Big Four’ plus Macquarie.  This was one of the few policies that had not been announced before yesterday’s budget, so received widespread media coverage – particularly as the banking industry has responded furiously while commentators have suggested customers may be left to foot the bill.

The major announcements included:

  • A banking levy on those with licensed entity liabilities of at least $100 billion from 1 July 2017.  It is predicted to raise $6.2 billion and will be calculated quarterly on an annualised rate of 0.06 per cent to raise just over $1.5 billion each year.
  • The Australian Competition and Consumer Commission (ACCC) has been tasked with ensuring the levy does not come out of customers’ pockets, and can force the top five to explain any changes or proposed changes to residential mortgage pricing.
  • In response to the Ramsay Review, the creation of the Australian Financial Complaints Authority, a “one stop shop” for complaints and for Australians to resolve disputes and obtain binding outcomes from the Banks and other financial institutions.
  • A new Banking Executive Accountability Regime which will require all senior executives to be registered to APRA. If executives breach their obligations they can be deregistered, disqualified from holding executive positions and stripped of their significant bonuses. If banks try and hide misconduct or breach misconduct rules they will face fines starting at $50 million for small banks and $200 million for large banks.
  • A permanent team within the ACCC will be set up to investigate competition in the banking and financial system.



Leading up to last night’s budget announcement, housing and affordability continued to be a focus of discussion for the Federal government.  With house prices surging in Sydney and Melbourne, a significant proportion of the community has been priced out of private rentals and sales leaving some to claim that the Australian dream of owning a property is becoming just that, a dream.  To address this, the government introduced a number of measures but stopped short of fully reforming negative gearing, which critics say is one of the main drivers behind housing affordability issues.

It will be interesting to see how this affects the government’s virtually impossible challenge of making housing more affordable without reducing the value of people’s homes – an almost guaranteed vote-loser.

The major announcements included:

  • From July 1, those looking to buy their first home will be able to contribute up to $30,000 into their superannuation account to buy their first home. Dubbed the “First Home Super Savers Scheme”, it will attract the tax benefits of superannuation, with contributions and earnings taxed at 15 per cent, rather than marginal rates, and withdrawals taxed at 30 per cent below their marginal rate although some economists have previously questioned this type of initiative, warning it may increase demand and push up house prices even further.
  • Australians aged 65+ are also being offered tax incentives to sell their homes and downsize, in a bid to boost the supply of housing for younger people. From July 1, 2018 they will able to deposit $300,000 from the sale of their home into their superannuation accounts, as a non-concessional tax contribution, regardless of how much super they already have.
  • Negative gearing rules are being tightened around what can be claimed, specifically travel expenses and depreciation deductions.
  • Focus on building more homes to increase capacity and ease affordability issues. Measures in the budget include working with states and territories to reform planning and zoning laws, opening up surplus Commonwealth land for development, and establishing a $1 billion National Housing Infrastructure Facility to “address infrastructure chokepoints that are impeding housing development in critical areas of undersupply”.  


Tax Overview

The government used the budget to reaffirm its commitment to cut the company tax rate to 25%, whilst proposing measures aimed at reducing red tape and easing tax burden on small businesses. A statement accompanying the budget outlined that a 25% company tax rate would increase competitiveness, attract investment, and protect jobs from being taken overseas. However, there were tax increases notably the bank levy and for individuals through the Medicare Levy.

In addition to the bank levy outlined in the Financial Services section, the major announcements included:

  • A new tax for businesses hiring foreign workers – $5,000 upfront for each foreign employee on a permanent visa for companies with a turnover exceeding $10 million
  • A continued crackdown on multinational tax avoidance and profit shifting with a toughening of the Multinational Anti-Avoidance Law, and a renewed crackdown on the back economy
  • For small businesses, the popular $20,000 instant asset write off facility for businesses with a turnover of less than $10 million extended for another year, while states and territories will receive up to $300 million in exchange for reducing red tape for small businesses
  • Increasing the capital gains tax discount from 50% to 60% for residents who choose to invest in affordable housing. Foreign investors are the biggest losers, with a new tax aimed at those who leave their building unoccupied or unavailable for rent for more than six months of the year. The CGT withholding rate for foreign residents also increases from 10 per cent to 12.5 per cent and the withholding threshold will be reduced from $2m to $750,000.
  • A significant increase in the Medicare Levy to 2.5 per cent for every Australian earning over $21,655, an increase of 0.5 per cent that is expected to raise $8.2bn over four years (see further details in Health)


Technology and Innovation

Whilst the government has come under fire since last year’s election campaign for losing sight of its innovation agenda, Scott Morrison used the budget to outline the Coalition’s ongoing focus on boosting Australia’s digital infrastructure.  The government allocated $350 million over three years to incentivise to modernising the public service.  However, the tech sector has reacted with disappointment suggesting budget initiatives do little to put the government back on track when it comes to innovation.

The major announcements included:

  • $10.7 million will be allocated to build a Cyber Security Advisory Office, which will be established by the Digital Transformation Agency over the next four years
  • $22.7m has also been allocated to complete the next stage of development for GovPass – the digital identity framework which links to existing document and facial verification services to provide secure proof of identity on online government services.
  • A funding boost to the CSIRO’s digital research network, Data61, to develop a data integration platform to support law enforcement and regulatory agencies to better detect, prevent and disrupt illicit activities within Australia and overseas
  • Just over $374 million will be spent over the next two years to give every Australian an electronic health record by default, with another $67.3 million to go towards the overhaul of the Medicare payments system. The Immigration department has been handed $95.4 million to improve its storage and processing of biometric data and introduce a new risk processing system for travellers.
  • Measures aimed at cutting regulation for fintech startups and expanding the ‘regulatory sandbox’.



Education has been a key policy area in the build up to the budget, with the government announcing major changes on university and school funding over the past week. As such, there were no major surprises under the education banner on Tuesday night.

The Turnbull government has effectively poached Labor’s policy by announcing the Gonski 2.0 education package on needs based funding. However, developments are not so great for university students.

The major announcements included:

  • A $2.8 billion cut to Australian universities will increase the share of university costs borne by students by an additional 7.5 percent to be phased in over four years, while also lowering the salary threshold for university fee repayments to $42,000 from a current level of $55,874.
  • Federal money for schools will increase from $17.5 billion in 2017 to $30.6 billion by 2027 in an effort to give all students a ‘fair go’ by bringing each school to the same needs-based per-student level. The majority of Australian schools will see an increase in funds of 2.5 percent, with some experiencing greater increases.
  • 51 independent schools (both private and Catholic) will experience cuts or withdrawal of government funding. In response to a backlash from the Catholic education sector, Senator Birmingham has maintained that the cuts are all part of introducing true needs-based funding based on fairness.



Australia’s health system was a primary focus for this year’s budget, with a $10 billion healthcare package announced. As part of this, the Medicare Levy will rise from 2% to 2.5% of taxable income (from July 1 2019) in order to fully fund the National Disability Insurance Scheme (NDIS) and guarantee Medicare.

The decision to raise the levy will ensure the NDIS is fully operational by 2020; seeing 46,000 disabled people better supported at a cost of $21 billion a year. Tax payers who pay the Medicare levy will be affected by the increase in tax rates whereas low income earners will continue to receive relief from the levy through the low-income thresholds for singles ($21,655), families ($36,541), seniors and pensioners ($34,244). The current Medicare Levy exemptions will remain in place.

The major announcements included:

  • A new Medicare Guarantee Fund to cover essential healthcare which will see $1 billion provided over four years from 2017-18 for the phased unfreezing of the Medicare rebate. Starting with bulk billing incentives for GPs in July 2017 and moving on to the lifting of the Medicare rebate for specialist consultations in 2018, specialist procedures in 2019 and diagnostic imaging in 2020
  • Patients with severe eating disorders will now benefit from an $80 million fund for those with severe mental illnesses and $350m will go to mental health services for veterans. There will also be greater investment in access to telehealth and telemedicine for psychology services.
  • A $5.5m vaccination campaign that will see Family Tax Benefit A payments reduced by $28 a fortnight from July for children who aren’t fully immunised.
  • Price cuts for taxpayer-subsidised medicines, which will save $1.8 billion over five years, and an extra $2.8 billion in funding for hospitals, including $730 million for Tasmania’s Mersey Hospital.
  • Reforms to the Pharmaceutical Benefits Scheme will be used to reinvest into drug subsidies and pharmacy initiatives.
  • The Medical Research Future Fund will get $65.9 million towards preventive health research, clinical trials and breakthrough research investments, and $5.8 million will be provided for research into childhood cancer.


Resources, Energy & Climate

In the biggest energy announcement in this year’s budget, the government outlined its plan to acquire a larger share or outright ownership of Snowy Hydro, as well as a commitment to keep the scheme in public hands, in what it is calling Snowy 2.0. Currently, Victoria and New South Wales own a combined 87% of the Scheme, and the Treasurer flagged that discussions with the NSW state government were already underway.

Announcements in this area were likely muted, with the wide-reaching Finkel Review into Australia’s energy future due in the coming weeks.

The major announcements included:

  • An announcement to set aside $90 million to secure access to gas resources for domestic use. Energy consumers and businesses will get a fairer deal, with more funding going to ACCC to investigate competition in retail electricity and gas markets. Additional funding will go towards improving gas market efficiency and transparency, and there will be increased investment in “new generation, transmission and storage capacity”.
  • Around $37 million will go to South Australia for new energy infrastructure and funding to prove up gas pipeline proposals to South Australia from Western Australia and the Northern Territory.
  • The establishment of an enquiry into why electricity prices are continuing to rise. The government will also be offering limited assistance to pensioners struggling to pay their bills.  A one-off energy assistance payment of $75 for single eligible recipients and $125 per couple was also announced.

Why you should be fashionably late when spending money on 'trends'

Consumer Trends & Insight, Culture, General, Innovation, Insights, Media, News, Richard Edelman, Technology, Trust

February, finally. Is it safe to assume you’ve read up on your fair share of 2017 trends and know what ‘25 Things your Marketing Strategy Needs in 2017’? Good, it’s time to focus on three things of actual importance. As my colleague, Steve Rubel – chief content strategist for Edelman, points out here, there are three major inversions taking place as we speak, that all marketers and communications professionals need to be aware of (or probably already know and need to take seriously). Over the next few hundred words, I’ll attempt to add a useful, local filter on influence, attention and distribution.

February, finally. Is it safe to assume you’ve read up on your fair share of 2017 trends and know what ‘25 Things your Marketing Strategy Needs in 2017’? Good, it’s time to focus on three things of actual importance. As my colleague, Steve Rubel – chief content strategist for Edelman, points out here, there are three major inversions taking place as we speak, that all marketers and communications professionals need to be aware of (or probably already know and need to take seriously). Over the next few hundred words, I’ll attempt to add a useful, local filter on influence, attention and distribution.


On Influence

I probably heard the word influence more times last year than I have in my entire life, albeit mostly in the context of how much ‘influence’ some influencer had. Influence, as defined by Google is, “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. This definition is important to keep in mind as you develop plans and / or briefs to influence your consumers in 2017. Most important to note is that influence no longer simply comes from above, but predominantly through our peers. Although this is something that most of us haven’t questioned, we’ve never understood the value or impact of peer-to-peer communications in the same way we do now.

For the purpose of keeping this article under 700 pages, I’ll spare you my entire POV on influence and focus specifically on why it’s important for influencer marketing.

  • Own your program: So, you have a list of ‘influencers’, they all have big followings, and you want to do something with them. Stop. Wrong way. Go back. This happened and failed way too many times in 2016. This year, please start with the end in mind. Think about what you’re trying to achieve, what your consumers want, what they’re talking about and with who, understand the forces (today and tomorrow) that are impacting them and your brand and design a program accordingly. Then and only then should you consider casting it with the right people. Most importantly, make it measurable – maybe even throw in an old-school feedback loop. For more information, feel free to email me:
  • Understand the rise of micro-influencers: and know that ‘peer-to-peer’ influence is not a justification to pay a fitness blogger with 1 million followers on Instagram your entire campaign budget to post an image you have no say over. Micro-influencers are classified as social personalities with 1,000 to approx. 10,000 (100,000 in the US) followers and more often than not, have deeper engagement and therefore actual influence over their communities than ‘mass influencers’ do. Their audiences generally act with more passion as they feel a greater sense of relatability and connection to the influencer.
  • Don’t forget that ‘influencers’ are practically their own people: with their own thoughts, opinions, pens and cameras. Don’t simply think of influencers as amplifiers of your brand’s message, but don’t go letting their ‘brand’ outshine yours. Respect their creative process and relinquish some control, align on outcomes and go forth and partner with them, you may even influence someone along the way.

Finally, I’ve listened to and read quite a few interesting perspectives on influence and influencer marketing, but none more so than this Digiday Podcast where Brian Morrissey talks with Digiday managing editor, Shareen Pathak and senior reporter, Sahil Patel on the ‘influencer bubble’ and the prediction that it just might burst this year. That’s not to say there isn’t a place for brands to work with independent third parties that genuinely impact the decisions their consumers make, just that in 2017, some things need to change. Give it a listen.


On Attention

Today, consumers are paying more attention to their limited attention and don’t just want to give it up to any ol’ brand, for any ol’ reason. Here are some things to think about if you want my attention:

  • We’re over gimmicks: Whether you’re a Pokemon GO fan or not, you can’t deny that in 2016, augmented reality was brought to the masses. In the same way, there were also great developments in VR, livestreaming and other immersive technology that made ‘shiny new gadgets’ more accessible than ever. I could sit here and throw out a load of stats and info about video consumption and all the coolest tech that we can expect, but what’s more important is what that means for consumers – access. Not only do they have access to great content that is being produced by all the biggest and best brands, but they have access to the equipment to make content (almost as good, if not better) themselves. And it’s this access in 2017 that means you need to start to think more practically about the application of new tech and the opportunity it offers to connect and interact with your consumers in new and useful ways. Think purpose and story first and make them some content they just can’t refuse; that either adds value to their lives or at the very least, their newsfeeds.
  • A good story isn’t told by robots and algorithms: Last year, there seemed to be a growing focus – almost obsession – with using the latest tech and tools rather than achieving business or marketing objectives. This year, it’s important to be careful not to focus too much on the tools, and think story / purpose / objective first. A bot might be an important component to a campaign, but it shouldn’t dictate it. We’re communications professionals, professional tellers of great stories, let’s not forget that every time some new technology is released or Facebook and Google get creative with math.
  • Respect access to their attention. They expect you to: Consider that your consumers expect brands to respect their attention, so don’t get too caught up in playing with tech for tech’s sake. It’s not so much that attention spans are getting shorter, but consumers are getting less forgiving of brands or waste their time and exploit their attention. Don’t be that brand.


On Distribution

Like anything, content doesn’t exist in a build-it-and-they-will-come type scenario. Almost more important than the story you must tell is how and where it’s found; and with the collision of technology and media, we see greater importance and power in the hands of platforms. Here’s what’s important to know when thinking about distribution:

  • Even the media is on social: Trust in media is at an all-time low, as it struggles to create the agenda. Here, Richard Edelman sums up the 2017 Edelman Trust Barometer findings and impact well:

“the media, the vaunted Fourth Estate in global governance, plunged in trust this year, distrusted in more than 80 percent of the countries we survey, to a level near government. Media is now seen to be politicized, unable to meet its reporting obligations due to economic pressures, and following social media rather than creating the agenda. Donald Trump circumvents mainstream media with his Twitter account, in this way seeming more genuine, approachable and responsive. Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints. In fact, 59 percent of respondents would believe a search engine over a human editor. It is a world of self-reference, as respondents are nearly four times more likely to ignore information that supports a position that they do not believe in.”

  • Community matters: What’s important to note about the above is that as trust in media declines, trust in community and actual ‘people like me’ continues to rise. And as marketers, it’s important to consider your consumers and their community in every interaction. Remember that social networks are open to institutions of all shapes and sizes but fundamentally exist to connect people. For this reason, when thinking about distribution, it’s critical to consider how your community may respond to any brand communication and whether there is (or should be) an opportunity for them to interact (or react).
  • Distribution is not amplification, it’s about planning: As easy as it can be, it’s important not to treat distribution as an afterthought, but start to consider it at the very outset of campaign planning. Thinking about distribution from the very beginning is critical for delivering good and effective ideas. Note: this is not a trend, it’s best practice.

If you only remember three things in 2017, remember these:

  • Want to create good content that is both entertaining and useful? Think a little differently and make use of the tech available to you – but don’t let the tech lead your story, it should play the supporting role – your consumers expect it if you want their attention.
  • Got a good story? Think about how and where your audience will hear it – and who they’ll hear it from. They trust their peers (and maybe even your staff) more than they trust the media, so think people and channel when thinking through distribution.
  • People are no longer influenced from above. So consider micro-influencers and don’t get caught up in the mass-influencer bubble.

Finally, I’ve been writing this article for longer than I really should’ve been. Every time I read an article or listened to a podcast that mentioned marketing and / or media, I’d change my mind or tweak my point of view on something. In 2017 (and every year) I encourage you to do the same. This is the year of greater access to tech, greater strength in community and the greatest decline of trust in media. Brands, marketers, agency people, anyone who reads this, this year, be curious and keep an open mind, but always keep your eyes on the prize.

Mike Baird does a "John Key” and quits politics

News, Public Affairs

Despite his success in running Australia’s biggest state, outgoing New South Wales Premier Mike Baird, who announced his resignation today after nine years in Parliament, was never going to be a career politician.

Despite his success in running Australia’s biggest state, outgoing New South Wales Premier Mike Baird, who announced his resignation today after nine years in Parliament, was never going to be a career politician.

Baird, a former Sydney investment banker, carefully considered his future over the recent long Christmas break. He reflected on the highs and lows of his Government and also on the health challenges being faced by three members of his family.

Then he acted, putting his personal situation as a priority and announced his departure from State politics altogether from next week.

Baird leaves behind a government and state in strong financial shape. New South Wales is the leading economy in Australia with low unemployment, a significant budget surplus, a building and construction boom creating thousands of jobs and government infrastructure projects that will continue for two decades.

Baird took over the Premier’s job in 2014 from his friend Barry O’Farrell who resigned over not declaring a $3,000 bottle of Grange Hermitage given to him by a party donor.

Baird’s main competitor for the leadership at the time was Gladys Berejiklian, the ex-banker who did not stand in the end to preserve party unity and became Treasurer and a loyal Deputy-Leader.

A political moderate, Berejiklian has worked hard managing the financial fortunes of the state including overseeing a multi-billion dollar privatization program including the sale of New South Wales’ power assets. As a result, much of the money is being spent on roads, rail and other major projects to transform the state’s transport system.

A hard-working Minister, Berejiklian has the numbers to assume the leadership (she has already declared her candidacy) but there may be conservative candidates considering nominating for the job. The lay Party in New South Wales is factionally very divided between moderates and the hard and centre right groups so competition for all key positions can be expected. We will know the outcome next week.

Despite economic success, the Baird Government has had its problems, most of them self-inflicted.

Responding to public concerns about alcohol-related violence, it put in place regulations to limit late night trading hours for hotels, bars and entertainment venues in the Sydney area around the City of Sydney and Kings Cross. This effectively ruined many smaller businesses and upset people who would traditionally have been Liberal Party supporters. Only a growing wave of protests against the “Nanny State” saw the Government back down in late 2016, loosening the laws.

And in an almost dictatorial move, Baird personally moved to shut down the state’s greyhound racing industry that had been plagued for many years with bad practices including incidences of cruelty to dogs. Without warning many smaller trainers and owners in rural areas (again traditionally conservative voters) were contemplating financial losses including the closure of their businesses and livelihood. Once again, after much hand-wringing (and appalling opinion polls) the government softened its position.

Whoever wins the leadership contest next week the new Premier and government faces electoral challenges. Change will bring new faces into Cabinet and new approaches although the private-enterprise friendly complexion of the government won’t change. The next election is not due until March 2019.

What Baird’s surprise announcement today says that (like the recent departure of John Key as Prime Minister of New Zealand) good political leaders in the 21st century are not focused on longevity but doing what they set out to do then handing over to someone else to take over.

Just as in the corporate sector (with the shelf life of a CEO three years), politics is probably following that trend.

Turnbull shuffles the deck

Government Affairs, Health, News, Public Affairs

Prime Minister Malcolm Turnbull has announced a minor re-shuffle of his ministry following the departure of Sussan Ley as Minister for Health earlier this month.

Prime Minister Malcolm Turnbull has announced a minor re-shuffle of his ministry following the departure of Sussan Ley as Minister for Health earlier this month.

Turnbull has moved quickly to replace Ley following a revelation of misuse of her parliamentary travel allowances and ahead of the return of Federal Parliament on February 7 and what is likely to be a robust political year.

The key appointment of former Industry and Innovation Minister Greg Hunt to the high-profile Health portfolio is the biggest news of the day.

Hunt is from Victoria and is a political moderate who is close to Turnbull. He is a highly-energetic and capable minister who was previously a successful Minister for the Environment. He negotiated the repeal of the unpopular carbon tax through Federal Parliament and was instrumental in Australia signing the Paris Climate Change Agreement in 2016.

Hunt has family connections to the health portfolio. His wife was a nurse and he regularly supports fundraising and awareness-raising efforts in his electorate of Flinders for juvenile diabetes and autism. His mother was bi-polar, so he has a strong affiliation with the impact of mental health issues on families.

As a moderate, while philosophically to the left, he will need all his negotiating skills to maintain spending levels in the traditionally high cost of the public health sector in the face of the Turnbull Government’s desire to cut expenditure and reduce the country’s rising deficit.

The other main portfolio change is to appoint Senator Arthur Sinodinos to the Industry, Innovation and Science ministry formerly held by Greg Hunt. A high-profile and well connected New South Wales Senator, Sinodinos is one of Turnbull’s closest advisers and parliamentary friends.

He was instrumental in seeing Turnbull succeed to the leadership of the Liberal Party in September 2015, deposing Tony Abbott and removing several right-wing members from the Cabinet.

While some question remains over Sinodinos in relation to his fundraising activities in New South Wales politics while Treasurer of the Liberal Party (which is still subject to an ICAC review), the Prime Minister has nevertheless appointed him to an important portfolio that includes Innovation, one of the key planks of the Coalition’s election campaign in 2016.

Senator Sinodinos’ old job of Cabinet Secretary will now sit within the Prime Minister’s office as a public service not elected position. Another key ally, Senator Scott Ryan, has been promoted to Minister Assisting the Prime Minister in Cabinet while Ken Wyatt, the nation’s first indigenous House of Representatives Member has been made Minister for Aged Care and Indigenous Health recognising two of the key public policy challenges facing the Government. Conservative Michael Sukkar has been made Assistant Minister to the Treasurer.

While Turnbull has avoided major changes to his barely six-month-old ministry, we can expect these won’t be the last as the year unfolds.

The Prime Minister’s media statement can found here

Nic Jarvis – Head of Public Affairs – Edelman Australia

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