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We invest in real-world insights that help our clients plan, make decisions and take action.

Trust Barometer

The Edelman Trust Barometer is the agency’s annual trust and credibility survey that samples more than 33,000 respondents across the world.

Earned Brand

Ideology dominates the cultural conversation. Around the globe, consumers are putting their personal convictions front and center. From the grocery aisle to the car dealership, they’re buying on belief.

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